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TechnologyPanel.com strongly believes that market research must be modernized using the new technologies available today. Business professionals and consumers alike are also tired of being harassed by telephone interviewers. By using the Technology Panel both clients and participants will benefit through a fast, efficient, non-intrusive and rewarding market research experience. To become a member of the Technology Panel, you must first complete the brief New Member Questionnaire. If you prefer, an e-mail version or a regular mail version can be sent to you. Please contact the Panel Administrator via e-mail or call 732 935-9200. The following Q&A further explains the Technology Panel in greater detail. 1. What is the purpose of the Technology Panel? 2. How do members benefit from participating in the Technology Panel? 3. Will I be harassed with unsolicited sales calls and marketing promotions? 4. What about my privacy and confidentiality? 5. What level of commitment is required on my part? 6. Who are the members of the Technology Panel? 7. What occupations do panel members have? 8. What types of products and applications will be discussed and evaluated? 9. Who sponsors the TechnologyPanel.com studies? 10. How do I contact TechnologyPanel.com? 11. How do I become a member of TechnologyPanel.com? 1. What is the purpose of the Technology Panel? The purpose of the Technology Panel is to identify trends in the computing and communications industries and to discuss critical issues, new product ideas and solutions, especially those involving the integration of data communications, voice communications and computing. The Panel will be presented with advanced developments, products and product concepts. The Panel will evaluate and discuss these new products and industry trends and make suggestions for improvements and measure their appeal and utility. The Technology Panel evaluates technological advances through a variety of market research activities: in-person panel meetings, focus groups, fax surveys and on-line surveys via e-mail or at the TechnologyPanel.com Web Site. Telephone surveys will be used as a last resort and only with the prior approval of the Technology Panel member. 2. How do members benefit from participating in the Technology Panel? Technology Panel members benefit in two ways, by being among the first to preview and evaluate new technologies and by receiving cash incentives and gifts for their participation. New ways of rewarding panel members for their valuable time are continually being considered and your suggestions are welcomed. Panel members exchange ideas and visions with their professional peers and with leading executives, scientists and engineers of the communications and computing industries. This lets them be on the leading edge in learning of significant developments that will help them to be more knowledgeable and their companies to be more competitive. 3. Will I be harassed with unsolicited sales calls and marketing promotions? No sales calls will ever be made. Sales persons will only contact a Panel member at the member's request. Panel members will not be subjected to any advertisements in any form through regular mail, e-mail or telephone. 4. What about my privacy and confidentiality? The contributions, statements and ideas provided by the members will be held with the highest degree of confidentiality. Some in-person meetings will require non-disclosure agreements to be signed by all parties. Panel member privacy will be protected. Member contact information will not be shared with anyone, except at the request of the Panel member. TechnologyPanel.com follows the professional and ethical guidelines of the American Marketing Association. 5. What level of commitment is required on my part? There is no commitment to join or to continue to participate. Panel members are free to leave at any time. We do ask that members join for at least a twelve month period to realize all the benefits. 6. Who are the members of the Technology Panel? We do not reveal the identity of the Technology Panel members. They represent many different professions and industries. They are decision makers and key influencers responsible for acquiring new technology products that improve their companies' computing and communications infrastructures. They are managers that use new applications that help improve the efficiency of themselves and their staffs to keep their companies more competitive and more profitable. They are consumers who use new computing and communication devices and applications to make their lives easier and more enjoyable. [Please note that the Consumer Panel will be formed in early 1998.] 7. What occupations do panel members have? Panel members represent varied executive and upper management levels in both the technical departments (computer, MIS, IS, IT) and professional departments (accounting, advertising, engineering, legal, manufacturing, marketing, sales, R&D, etc.). Members of the Technology Panel have decision-making authority or have significant influence for the acquisition of new technology products. They have titles that include but are not limited to the following:
8. What types of products and applications will be discussed and evaluated? This is a partial list of the types of equipment and applications that will be discussed and evaluated. The members of the panel must either use or make decisions on the acquisition of these products.
The TechnologyPanel.com is sponsored by major corporate clients. The identity of the clients is often anonymous in order not to influence responses to market research studies. KL Communications, an independent market research firm, manages the activities of TechnologyPanel.com. 10. How do I contact TechnologyPanel.com? Here is a list of Technology panel contacts 11. How do I become a member of the Technology Panel That's relatively simple. You must first complete the New Member Questionnaire. If you prefer, an e-mail version can be sent to you. Please contact the Panel Administrator. |